Napa Valley · Sonoma County
Your Wine Country. Your Way.
One golden key to unlock Wine Country.
Whether you're a first-time visitor, a seasoned traveler, a passionate wine lover, or a professional concierge or hospitality partner, WineKey puts everything you need to plan an exceptional wine country experience in one place.
Build your perfect day, your way.
Discover & Choose
Explore wineries, tasting experiences, restaurants, and unique destinations.
Unlock Exclusive Deals
Find special offers and discounted tasting experiences.
Personalize Your Journey
Tell us what you love, and we'll suggest tailored options and smart alternatives.
Make Every Moment Count
See your route update instantly as you add, remove, or switch wineries and lunch destinations, helping you maximize your time and minimize unnecessary driving.
From your first winery to your final destination, WineKey brings your choices, discoveries, and route together in one seamless experience.
One platform. Endless possibilities. One golden key to Wine Country.
Paced day board
Slot stops into morning, lunch and afternoon with live timing and drive estimates.
Premier Wine Passport
2-for-1 tastings, reserve pours and bottle discounts — savings tallied as you go.
Private chauffeur · from $595 - XL SUV up to 6 guests
Eight hours with a dedicated driver, built around your exact itinerary.
Priority Wine Pass
Get your Wine Pass
Complimentary and 2-for-1 tastings at 140+ Napa and Sonoma wineries — one pass for the whole valley.